Court Rejects Apple?s False Advertising Claim In ?App Store? Trademark Lawsuit

The court has rejected Apple's earlier claim that Amazon's use of "Appstore" to describe its Android application marketplace was "false advertising," according to a Bloomberg news alert. Apple had filed a trademark lawsuit in 2011, stating that Amazon's use of the term "appstore" could cause confusion among consumers. In September, 2012, Amazon asked a federal judge to dismiss Apple's Fifth Cause of Action in the case - the aforementioned "false advertising" claim.

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