Why do so many fail the opportunity of building a successful business online? Well, it?s not because the Government and Obama did not help them, it was because they did not help themselves. Sorry, but it is true.
Local business owners, network marketers and even those crazy affiliate marketers fail over 90% of the time to truly take advantage of the Internet to build a solid business online, but why?
Failure here usually consists of not having either the right training, the right tools and how to use them or, both. While many tweet, like and plus their way into convincing you that their product, service or software is the secret ingredient, usually it is not, it is several ingredients mixed properly.
Learning to market and brand your business online and finding the right source for that can be down right difficult, even expensive. But, either way, you have to start somewhere and it is better to invest in learning from one source than to go day tripping all over the Internet trying to put the puzzle pieces together without the box top.
Not taking the time and patience to learn is one of the major factors for failure online. While most fall for the hype that you have to be a coder and understand PHP and HTML or master SEO, that is also far from the truth. What you need to learn is how to create content and how to share it?yes, it?s that simple.
There are a few simple basic strategies that need to be learned and applied here, but that is it. Everything else you learn down the road can be applied and if it does not work, then do not do it anymore. The basics however, well these need to be learned and applied no matter what.
So what are the basics, that is simple:
- Keywords and Keyword Research
- Link Building
- Content Creation
- Social Media Marketing
- Sales Funnel Creation
While this small list will grow a little larger when it comes to getting to the particulars, building a business online without these is nearly impossible.
Looking deeper into this short list, content creation will be the biggest reason for success or, failure. Content is king online whether it is articles, posts and video. Either way, you need to have it and it needs to be created for people first, not search engines.
There was a lot of hype over the last few years of ?magic? software and programs that could create success overnight, as well as professional marketers selling these products and services that ended up being detrimental to their business presence online. Sad.
But, we have all fallen for one thing or another in our lives and we only want the best for our business here, that is why I, and many others who have successful businesses online, push content creation?it works every time.
Still, today, many a marketing guru pawns off there snake oil like they always have and probably always will. Fortunately you are here and starting to understand that you do not need everything under the sun for your marketing efforts online.
The other major reason for failure is being LAZY. The one thing we cannot afford is to be lazy, have you ever met a rich person who was lazy? Probably not. Why many more people succeed online that we might otherwise believe is the fact we stick to it, we have that sticktoitness that many do not.
We stay away from the hype here and begin building our businesses online simply through content and sharing that content. We are patient and do not have to have 100?s of spun junk out there today, no, we spend time creating real content that makes sense to people.
My advice is to take the opportunity of marketing your business online the right way the first time to avoid failure. It may take you a little more time, but patience is not just a virtue, it is a tool for the successful.
Of course here and there you will make a few mistakes, but mistakes lead to success, have you ever met a single successful business owner who never made one? The only people who make no mistakes are failures, because they never tried.
Online marketing is simple once the learning curve is mastered, and this can only take days to a couple of weeks to get used to.
Why many people fail here driving the traffic, building the presence and converting that traffic and presence into something successful is because they fail to try or, look for shortcuts that are not there to begin with.
If you need coaching and mentoring, get it. If you need a particular software or program, get it too, but make sure it is what you need. Failure here is the lack of information and or, the lack of applying what you have learned.
Related posts:
- Launching Your Business Online with Online Marketing Mentors
- What Makes A Successful Online Entrepreneur?
Source: http://onlinementornow.com/why-many-fail-the-opportunity-of-building-a-business-online/
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